A lovely little enclave nestled in the heart of San Antonio, Castle Hills is a prized location to own real estate. You’ve made a great decision to buy property there, and your investment in a Castle Hills rental will pay dividends well into the future. However, while many people already know how great Castle Hills is, others just aren’t aware of the great lifestyle that renting in that cozy little community can provide.
Part of your job description as a rental property owner is to develop a solid marketing strategy to entice potential renters to check your place out. You’ve done much of the work already by investing in a great location like Castle Hills, but you still need to get your property noticed by the right people. If you don’t want the ease and convenience of a full-service rental company like PMI First SA Properties, then check out the marketing tips below to attract your next tenant.
Identify Your Ideal Tenant
Every property is right for someone, and you must find the right person for your rental. While Castle Hills is a small community with less than 5,000 residents, it contains both urban and suburban aspects. It has an excellent school system, and most residents are homeowners. Not only that, it offers a large assortment of bars and restaurants to choose from and is a convenient location for commuting to several business districts.
These qualities are going to appeal to particular renters, and you need to structure your message to reach these sorts of people. Try to look at your listing from the renter’s perspective. The San Antonio metropolitan area is home to more than 2.5 million people.
As attractive as Castle Hills is, your ideal renter may not be aware of this tiny yet charming enclave. It has a lot to offer your perfect renter, so market your property as a part of this unique and exclusive community.
Try Social Media
Facebook, Instagram, Twitter, and the rest may seem like a waste of valuable time to those who don’t use it. However, for many others, it’s their portal to their social circles, family, and the world. If you don’t have a presence on their platform, you simply won’t come onto their radar. Broadcast television, newspapers, and radio are becoming irrelevant to large sections of the population. The statistics on social media are both impressive and mind-numbing. Please have a look at them here.
If you’re not comfortable using social media, perhaps you have a friend or relative who is? If you’re a committed do-it-yourselfer, then create an account and start to play around. Most of the social media apps are very user-friendly, and you might become another “social media junkie” yourself before long. 😉
Don’t Forget Word of Mouth Marketing
As quaint and old-fashioned as it may seem, word of mouth marketing still works, though it’s difficult to measure. You might not know it from seeing everyone’s face buried in their phone, but people still love to talk. Tell people you know about your available Castle Hills rental, and ask them if they know of anyone who’s looking. People like to facilitate deals, and the crafty marketer makes it worth their while. 😉
It’s a great time for real estate investors to have a Castle Hills rental in their portfolio. Hopefully, with these simple marketing tips, yours remains occupied with the responsible renter that you deserve. However, if you find yourself short on time, you can always decide to delegate your responsibilities to a full-service property management company like PMI First SA Properties. They have been perfecting the science of property management for over 20 years. Call them today for a free rental analysis!
